where the content will eventually sit. It helps show how text will look once a piece of content is finished, during the planning phase.

Filler text has been widely used for centuries, so most people are familiar with seeing Lorem Ipsum on a mock design. This means, when a designer sends their template to a client, they won’t get distracted by the copy on-page.

Read on to find out what Lorem Ipsum means, why we use it, and how to start creating Lorem Ipsum copy in your design.

What is Lorem Ipsum?

Lorem Ipsum, sometimes referred to as ‘lipsum’, is the placeholder text used in design when creating content. It helps designers plan out where the content will sit, without needing to wait for the content to be written and approved.

It originally comes from a Latin text, but to today’s reader, it’s seen as gibberish. This is the clever bit, as it helps show what on-page text will look like – without distracting from the main focus, the overall design.

Where is Lorem Ipsum used?

Traditionally, Lorem Ipsum was used for specimen papers in the print industry. Then, as the industry developed, the text began to show up in transfer sheets and on word processorsLorem Ipsum was used for specimen papers in the print industry. Then, as the industry developed, the text began to show up in transfer sheets and on word processors.

Today, the text can be used for any copy, both print and digital. This could include:

• Letter headings
• Product descriptions
• Brand bios
• Contact details
• Websites or link placements